
Dallas’ Preston Center Taps Into New Craft Experience
Dallas’ vibrant dining scene just got a significant new player with the grand opening of Craft Restaurant & Beer Market in Preston Center. Marking its debut as the first U.S. location for the popular Canadian concept, Craft brings an innovative self-pour beer wall alongside a chef-driven menu, promising a unique culinary and craft beverage destination for locals.
A Fresh Concept for Dallas Diners
Located at 8401 Preston Road, Craft Restaurant & Beer Market is poised to become a go-to spot for those seeking an elevated yet approachable experience. The concept, originating from Canada, has chosen Dallas for its U.S. expansion, highlighting our city’s growing reputation as a hub for diverse and innovative hospitality. The space itself is designed to be modern and inviting, perfect for casual outings, happy hours, or even a full dinner experience.
Explore the Self-Pour Beer Wall and Culinary Delights
At the heart of Craft’s beverage program is its impressive self-pour beer wall, featuring over 60 taps. This innovative system allows guests to explore a vast selection of local Dallas-Fort Worth brews, national favorites, and international craft beers, ciders, wines, and even seltzers at their own pace. Guests simply receive an RFID wristband upon arrival, allowing them to sample or pour full servings as they wish, paying by the ounce.
Beyond the taps, Craft boasts a comprehensive chef-driven menu. Expect more than typical pub fare; the kitchen focuses on fresh, high-quality ingredients to create a diverse range of dishes. From gourmet burgers and artisanal pizzas to fresh salads, hearty entrées, and tempting desserts, there’s something to satisfy every palate. They also feature craft cocktails and a curated wine list to complement the extensive beer offerings.
Key Features of the Craft Experience
To help you visualize what awaits, here’s a quick look at Craft’s standout offerings:
| Feature | Description |
|---|---|
| Self-Pour Beer Wall | 60+ taps including local, national, and international craft beers, ciders, wines, seltzers. Pay-by-the-ounce with RFID wristbands. |
| Chef-Driven Menu | Fresh, high-quality ingredients across a diverse menu: gourmet burgers, artisanal pizzas, salads, entrées, desserts, and brunch options. |
| Craft Cocktails & Wine | Thoughtfully curated selection of cocktails and a wine list to complement the food and beer. |
| Modern Ambiance | Upscale casual setting designed for comfort and community, perfect for various occasions. |
Implications for the Dallas Dining Scene
The arrival of Craft Restaurant & Beer Market enriches Dallas’s already competitive dining and drinking landscape. It introduces a unique interactive beverage experience that few other establishments currently offer, potentially setting a new trend. For Preston Center, it brings a fresh, dynamic option that caters to both families and adults looking for quality food and an exciting beer selection. This opening signals Dallas’s continued appeal as a prime market for innovative hospitality concepts.
What to Watch Next
As Craft settles into its first U.S. location, keep an eye on how the Dallas community embraces its novel approach to dining and drinking. Success here could pave the way for further expansion within Texas or across the country. We’ll be watching to see how their seasonal tap rotations evolve and what new culinary specials the kitchen introduces to keep things fresh for repeat visitors.
Frequently Asked Questions
- Where is Craft Restaurant & Beer Market located?
It’s located in Preston Center at 8401 Preston Road, Dallas. - How does the self-pour beer wall work?
Guests receive an RFID wristband upon entry, which allows them to activate taps and pour their desired amount, paying by the ounce. - What kind of food can I expect?
Craft offers a chef-driven menu with fresh ingredients, including gourmet burgers, artisanal pizzas, salads, entrées, and desserts, with brunch options also available. - Is Craft a Canadian company?
Yes, the concept originated in Canada and the Dallas location is its first U.S. expansion. - Are there options other than beer at the self-pour wall?
Yes, the wall includes a selection of ciders, wines, and seltzers in addition to a wide range of craft beers.
Whether you’re a craft beer aficionado or simply looking for a new, vibrant spot with great food, Craft Restaurant & Beer Market offers a compelling reason to visit Preston Center.
Preston Center taps new Craft Beer Market self pour


