Hurtado BBQ Expands Reach Across DFW and Beyond

Arlington’s beloved Hurtado BBQ is making waves, not just with its mouth-watering brisket but also with strategic growth that’s taking its Texas-Mex flavors to new corners of the DFW metroplex and even onto the small screen. Despite a challenging beef market, the restaurant is finding innovative ways to expand its footprint and influence.

Arlington’s Own Takes on New Territory

Hurtado BBQ, rooted in Arlington, recently ventured into uncharted waters by launching a food truck operation at Oak Highlands Brewery in Richardson. This move serves as a quasi-franchise agreement, with Oak Highlands managing the truck while Hurtado’s team handles the cooking and staff training. It’s a smart play by owner Brandon Hurtado to test new markets and inform future growth, with interest sparking as far as West and South Texas.

The Richardson food truck brings signature items like Texas Twinkies, birria tacos, and craft sausages closer to north Dallas residents, offering a taste of their acclaimed barbecue without a trip to Arlington.

A Year of Milestones for Hurtado BBQ

2025 has proven to be a landmark year for Hurtado BBQ. Beyond the Richardson expansion, the restaurant opened a new brick-and-mortar location at the bustling Dallas Farmers Market in February, further cementing its presence in the heart of Dallas. Brandon Hurtado also added “author” to his resume with the release of his cookbook, Barbacoa: The Heart of Tex-Mex Barbecue, endorsed by none other than actor and producer Taylor Sheridan. The culinary world also took notice, with Hurtado BBQ earning an honorable mention on Texas Monthly’s prestigious Texas barbecue ranking.

Navigating the Tough Beef Market

This impressive growth occurs against a “glum backdrop” of a volatile beef market, characterized by rocketing prices reminiscent of the COVID era. Brandon Hurtado admits his businesses have had to get creative to maintain profitability. By efficiently expanding and leveraging partnerships, Hurtado BBQ is demonstrating resilience and adaptability in a challenging economic climate for restaurants.

From Pit to Primetime: The 6666 Ranch Connection

A key to Hurtado’s success and upcoming buzz is its strong relationship with the famous Four Sixes Ranch (6666 Ranch) in Guthrie, owned by Taylor Sheridan. Hurtado sources all its beef from this renowned ranch and has also catered for Sheridan’s productions, including Yellowstone and Lioness. This connection is now leading to a cameo appearance for Hurtado BBQ in the second season of Sheridan’s show Landman. Look for them feeding extras at an oil convention in episode one, playing themselves!

Hurtado BBQ’s Expanding Presence

For Dallas locals and visitors, Hurtado BBQ offers several ways to enjoy their unique barbecue:

Frequently Asked Questions About Hurtado BBQ

• Where can I find Hurtado BBQ locations?
  You can visit their original spot in Arlington, their new brick-and-mortar at the Dallas Farmers Market, or their new food truck operation at Oak Highlands Brewery in Richardson.
• What are “Texas Twinkies”?
  Texas Twinkies are a popular signature item at Hurtado BBQ, typically referring to smoked, cheese-stuffed jalapeños wrapped in bacon.
• How is Hurtado BBQ involved with TV shows?
  Hurtado BBQ sources its beef from Taylor Sheridan’s Four Sixes Ranch and has catered for his productions. They will also make a cameo appearance as themselves in the second season of the show Landman.
• What kind of food does Hurtado BBQ serve?
  They specialize in Tex-Mex barbecue, offering items like brisket, birria tacos, craft sausages, and their famous Texas Twinkies.

Whether you’re a long-time fan or looking for your next barbecue obsession, Hurtado BBQ’s continued innovation and expansion make it a must-try for anyone seeking authentic Texas-Mex flavors across the DFW area.

Hurtado BBQ Expands DFW Reach And Beyond