Dallas Mavericks VP Billy Phillips Retires, Leaves Storied Legacy
After 33 impactful years with the Dallas Mavericks, Billy Phillips, the esteemed vice president of corporate sponsorships, is stepping down. His retirement on December 23, 2025, marks the end of an era for one of the franchise’s most respected figures, whose influence stretches far beyond the basketball court and into the very fabric of North Texas sports.
A Foundation in North Texas Soccer
Phillips’ impressive sports career in the Dallas-Fort Worth area began long before his tenure with the Mavericks. A Long Island, N.Y., native, he was instrumental in establishing soccer in North Texas decades ago. He played as a goalkeeper for the Dallas Tornado from 1980 to 1981 in the North American Soccer League and later with the Dallas Sidekicks as a player (1984-1987) and manager (1987-1996). His efforts helped lay the groundwork for major international events, including the 1994 FIFA World Cup in Dallas, and even played a role in securing the 2026 World Cup’s return to AT&T Stadium in Arlington.
Decades of Dedication to the Mavericks
Phillips joined the Mavericks organization in 1992 as a senior director of corporate sponsorship, rising to vice president in 2018. His 33 years with the team are highlighted by unwavering dedication, navigating both highs and lows, and becoming a “rock” for the organization, as described by minority shareholder Mark Cuban. While the team’s lone championship in 2011 remains a standout moment for him, Phillips emphasizes that the relationships forged over decades are what he cherishes most.
| Role | Team/Organization | Years |
|---|---|---|
| Goalkeeper | Dallas Tornado | 1980-1981 |
| Player | Dallas Sidekicks | 1984-1987 |
| Manager | Dallas Sidekicks | 1987-1996 |
| Sr. Director, Corporate Sponsorship | Dallas Mavericks | 1992-2018 |
| VP, Corporate Sponsorship | Dallas Mavericks | 2018-2025 |
A Legacy Built on Relationships and Trust
The Executive Lounge at American Airlines Center was filled with emotion during his retirement celebration, as colleagues, partners, and family acknowledged Phillips’ profound impact. Gina Miller, the Mavericks’ new chief communications officer, noted that Phillips’ contributions to the overall sports business community in North Texas are “unparalleled.” Mavericks coach Jason Kidd also recognized Phillips as a “big influence in sports here in Dallas,” crediting him for doing “everything” and being a key reason soccer is returning to Dallas for the Cup. Phillips’ philosophy is simple yet powerful: “At the end of the day, it’s relationships… It’s always the people who’s the most important part of my job.”
Voices of Appreciation
Key figures such as Mark Cuban, CEO Rick Welts, and co-interim general manager Michael Finley attended the ceremony, sharing heartfelt tributes. Cuban praised Phillips’ selling prowess and his steadying influence during the team’s ups and downs. Even during halftime of a recent game, a tribute video featured cameos from legends like Dirk Nowitzki and former coach Rick Carlisle, underscoring the widespread respect for Phillips across the Mavericks family and beyond.
Frequently Asked Questions
- When is Billy Phillips officially retiring?
His final day with the Dallas Mavericks will be December 23, 2025. - What was Phillips’ role with the Mavericks?
He served as the vice president of corporate sponsorships, a role he was promoted to in 2018 after starting as senior director in 1992. - Did Billy Phillips only work in basketball?
No, he has a storied history in soccer, playing for the Dallas Tornado and the Dallas Sidekicks, and also managing the Sidekicks. - What was Phillips’ biggest contribution to North Texas sports beyond the Mavericks?
He played a crucial role in establishing soccer in the region during the 1970s and 1980s, which helped bring the FIFA World Cup to Dallas in 1994 and its return in 2026. - What did Phillips cherish most about his time with the Mavericks?
While the 2011 championship was a highlight, he emphasized that the relationships he built with colleagues and partners were the most important part of his job.
Billy Phillips’ retirement serves as a powerful reminder that enduring success, whether in sports or business, is ultimately built on the strength of personal connections and a deep-rooted commitment to community.
Dallas Mavericks VP Billy Phillips Retires Leaves Legacy
